Ford CMD: The Right Goals Are Set; But Can The Company Execute?

01 June 2023

June 1, 2023
Author esimoudis
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Ford CMD: The Right Goals Are Set; But Can The Company Execute?

AI, Big Data

Last week I attended Ford’s Capital Markets Day. Ford held the CMD to report on the progress of its three divisions and the goals they will be measured against. This piece focuses on the goals relating to software development and customer experience and their impact on the recurring monetization of […]

19 January 2023

January 19, 2023
Author esimoudis
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Big Data and AI In New Mobility

AI, Big Data

AI is viewed by many exclusively as a prediction technology. The availability of large, diverse, and information-rich data sets combined with the power of neural networks has been responsible for achieving incredible results even in complex, multi-faceted situations. Every aspect of new mobility has benefited from AI’s prediction power. The […]

11 January 2023

January 11, 2023
Author esimoudis
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Software-Defined Vehicles: Automakers Should Stick to their Plans

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Automakers must address two questions because of the environment they are currently facing. First, will they be able to make the announced Software-Defined Vehicle investments in the timeline they were projecting, or will they need to slow down their investment pace? Second, will they face any negative implications if they […]

27 September 2022

September 27, 2022
Author esimoudis
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Software-Defined Vehicles Need a New Customer Experience

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During the last twenty-five years, the automotive customer journey has become more complex. Incumbent automakers have tried to become more involved in various stages of the customer journey to improve the customer experience and establish a direct relationship with the customer. Software-Defined Vehicles will enable a richer and more personalizable […]

01 March 2022

March 1, 2022
Author esimoudis
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The Benefits and Opportunities of Software-Defined Vehicles

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The automotive industry is investing aggressively in the development of Software-Defined Vehicles. These vehicles greatly facilitate the vehicle’s electrification, optimization and personalization, as well as the attainment of higher levels of driving automation. More broadly, these vehicles change how the industry designs, makes, sells, and services vehicles, and in the […]