The pace of innovation in Fast Moving Consumer Goods (FMCG) is increasing, helped by trends such as the increasing importance of millennials, changes in consumer preferences and the willingness of retailers to experiment.  The result has been small players (less than $1B in sales) outperforming established brands in 18 of the top 25 Consumer Packaged Goods (CPG) categories.  

Synapse Partners is actively looking for investments in the Manufacturing and Supply Chain and Logistics sectors because we believe it is an area where the combination of rich new sources of sensor data and a maturation of AI technologies will drive tremendous efficiency improvements. Key to realizing these opportunities will be the introduction of new Insightful Applications – software applications that translate complex data sets into actionable business insights. This blog post will be the first in a series of posts that will dig into some of the more interesting trends as well as profile specific companies we think are innovators and leaders in the space.