“Automakers have gotten by for a century delivering incremental technological change on long product cycles while outsourcing customer relations to dealers. That strategy is doomed. In The Flagship Experience Evangelos Simoudis tells you why, and what legacy automakers must do to survive. Every business leader can learn from this.”

“Similar to how the electric vehicle revolution became the mobility story of this decade, the Software-Defined Vehicle revolution will be the story of the next decade and beyond. It will get local, state, and federal governments to zero fatalities on their roadways, and smart transit solutions to every city—big and small, rich and poor. The Flagship Experience eloquently articulates how the present will inspire the future, and how every citizen of humanity can benefit from this new technology.”  

“The Software-Defined Vehicle, enabled by AI, opens new ways for automakers to delight their customers. With the right service and business model, it can create additional revenue opportunities along the lifecycle. The Flagship Experience presents an easily digestible framework for the automotive industry to achieve the full potential of digital technology investments.”