• 10 February 2026
    February 10, 2026
  • Author esimoudis
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The Auto Industry Employment In An AI World

AI, Uncategorized
As embodied AI becomes the next AI frontier, it forces a sobering reality check for employment in the American automotive industry. Reviving the auto industry and bringing back two million manufacturing jobs collide with the reality of stagnant demand for new vehicles, software-defined vehicles that are easier to manufacture, and […]
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  • 21 January 2025
    January 21, 2025
  • Author esimoudis
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  • Views 1646
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The European Automotive Industry at a Crossroads

AI
Just before the holidays, I was asked to keynote an event sponsored by the German American Chamber of Commerce. This article is an updated version of that presentation. It is even more relevant today following CES 2025 and the news streaming out of Europe. 1.    Introduction In 2019, I co-authored […]
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How Ford and Rival OEMs Are Pursuing Recurring Revenue from Customer Services

AI
Automakers want to capture a larger percentage of their customers’ lifetime value than they do today. As newcomer automakers, led by Tesla, are already demonstrating, to achieve this goal incumbents will need to offer services that the customer finds relevant. On Monday, Ford announced the creation of the Integrated Services […]
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  • 19 January 2023
    January 19, 2023
  • Author esimoudis
  • Comments 0
  • Views 2210
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Big Data and AI In New Mobility

AI, Big Data
AI is viewed by many exclusively as a prediction technology. The availability of large, diverse, and information-rich data sets combined with the power of neural networks has been responsible for achieving incredible results even in complex, multi-faceted situations. Every aspect of new mobility has benefited from AI’s prediction power. The […]
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  • 11 January 2023
    January 11, 2023
  • Author esimoudis
  • Comments 0
  • Views 2193
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Software-Defined Vehicles: Automakers Should Stick to their Plans

Uncategorized
Automakers must address two questions because of the environment they are currently facing. First, will they be able to make the announced Software-Defined Vehicle investments in the timeline they were projecting, or will they need to slow down their investment pace? Second, will they face any negative implications if they […]
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  • 27 September 2022
    September 27, 2022
  • Author esimoudis
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  • Views 3128
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Software-Defined Vehicles Need a New Customer Experience

Uncategorized
During the last twenty-five years, the automotive customer journey has become more complex. Incumbent automakers have tried to become more involved in various stages of the customer journey to improve the customer experience and establish a direct relationship with the customer. Software-Defined Vehicles will enable a richer and more personalizable […]
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The Benefits and Opportunities of Software-Defined Vehicles

Uncategorized
The automotive industry is investing aggressively in the development of Software-Defined Vehicles. These vehicles greatly facilitate the vehicle’s electrification, optimization and personalization, as well as the attainment of higher levels of driving automation. More broadly, these vehicles change how the industry designs, makes, sells, and services vehicles, and in the […]
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