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  • 17 August 2023
    August 17, 2023
  • Author esimoudis
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  • Views 1210
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How Ford and Rival OEMs Are Pursuing Recurring Revenue from Customer Services

AI
Automakers want to capture a larger percentage of their customers’ lifetime value than they do today. As newcomer automakers, led by Tesla, are already demonstrating, to achieve this goal incumbents will need to offer services that the customer finds relevant. On Monday, Ford announced the creation of the Integrated Services […]
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  • 27 September 2022
    September 27, 2022
  • Author esimoudis
  • Comments 0
  • Views 2033
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Software-Defined Vehicles Need a New Customer Experience

Uncategorized
During the last twenty-five years, the automotive customer journey has become more complex. Incumbent automakers have tried to become more involved in various stages of the customer journey to improve the customer experience and establish a direct relationship with the customer. Software-Defined Vehicles will enable a richer and more personalizable […]
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