The OEMs’ Dilemma with Software-Defined Vehicles

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Automakers are facing a complex dilemma relating to software-defined new energy vehicles. Should they proceed with aggressively investing and developing software-defined vehicles while facing a slowdown in demand for battery electric vehicles (BEVs), or continue developing Internal Combustion Engine (ICE) and hybrid vehicles (including plug-in hybrids) that are based on […]
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CES 2024: AI and SDVs

AI
Another CES is behind us. The automotive and mobility extravaganza of years past was replaced this year by an AI extravaganza. For the automakers and their suppliers that participated at CES this year was about AI and Software-Defined Vehicles (SDVs). There were lots of demos involving AI and SDVs, and […]
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How Ford and Rival OEMs Are Pursuing Recurring Revenue from Customer Services

AI
Automakers want to capture a larger percentage of their customers’ lifetime value than they do today. As newcomer automakers, led by Tesla, are already demonstrating, to achieve this goal incumbents will need to offer services that the customer finds relevant. On Monday, Ford announced the creation of the Integrated Services […]
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Generative AI in New Mobility

AI, Big Data
In the previous post, I discussed AI’s role in new mobility. I identified the three roles AI can play as an enabler, a differentiator, or a monetizer. The recent explosion of interest in generative AI begs the question: could generative AI contribute to new mobility and if so, in which […]
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  • 19 January 2023
    January 19, 2023
  • Author esimoudis
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Big Data and AI In New Mobility

AI, Big Data
AI is viewed by many exclusively as a prediction technology. The availability of large, diverse, and information-rich data sets combined with the power of neural networks has been responsible for achieving incredible results even in complex, multi-faceted situations. Every aspect of new mobility has benefited from AI’s prediction power. The […]
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  • 11 January 2023
    January 11, 2023
  • Author esimoudis
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  • Views 1166
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Software-Defined Vehicles: Automakers Should Stick to their Plans

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Automakers must address two questions because of the environment they are currently facing. First, will they be able to make the announced Software-Defined Vehicle investments in the timeline they were projecting, or will they need to slow down their investment pace? Second, will they face any negative implications if they […]
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  • 27 September 2022
    September 27, 2022
  • Author esimoudis
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  • Views 1605
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Software-Defined Vehicles Need a New Customer Experience

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During the last twenty-five years, the automotive customer journey has become more complex. Incumbent automakers have tried to become more involved in various stages of the customer journey to improve the customer experience and establish a direct relationship with the customer. Software-Defined Vehicles will enable a richer and more personalizable […]
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The Benefits and Opportunities of Software-Defined Vehicles

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The automotive industry is investing aggressively in the development of Software-Defined Vehicles. These vehicles greatly facilitate the vehicle’s electrification, optimization and personalization, as well as the attainment of higher levels of driving automation. More broadly, these vehicles change how the industry designs, makes, sells, and services vehicles, and in the […]
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